Fast-paced competition in most consumer markets makes it vital for businesses to improve the effectiveness of their marketing campaigns. However, bombarded with print, television, internet, telephone and other forms of advertising, today’s consumers are really overwhelmed by it, which makes it increasingly difficult to achieve the expected results with conventional marketing communications. Customer Adviser, a system for analyzing consumer behavior and preferences in real-time and targeting them with special marketing offers to ensure maximum satisfaction through addressing their actual needs, can help put things right.
A lower total cost of ownership (TCO) is achieved through reliance on open standards, open-source components and inexpensive x86 hardware
Real-time monitoring and performance evaluation tools help understand whether a given marketing policy is worth implementing
More campaigns through better communications and segment-based consumer targeting
Big data-driven analytics enable a variety of business cases aiming to maximize returns from marketing communications