Sales automation involves technologies that, directly or indirectly, facilitate and improve the sales process. Indirectly – by improving sales team’s productivity; directly – by increasing team’s output in terms of sales.
Statistics show that no business can be successful without a well-thought-out and well-planned sales process. It is known that about 60% of companies which disappear during the first three years of their life fail because of a poorly managed sales process. Automation of the deal management process helps increase sales efficiency by making it easier to perform everyday tasks: no need to adhere to routine ways of working; faster exchange of data between departments; each employee involved in the process gets easy access to the information he or she may need; a shorter sales cycle as a result.
SFA supports sales and new customer acquisition processes, as well as maintains a database of potential customers, facilitating their conversion to customers. It allows corporate sales teams to shorten the sales cycle and automate most tasks.
Improved corporate sales team’s performance through a shorter sales cycle and automation of most tasks
Support for distributed organizational structures and synchronization of data on potential and existing customers between branches
Full customer visibility; access to customers’ previous sales and inquiries
Integration with other systems, such as databases, product catalogs, billing systems, specialized market and business information systems, etc.
Configurable routes; customizable business processes within the product
Access to complete and accurate information about customers and easy-to-use information management tools ensure less time to handle customer-related tasks