Geo-services, an innovative trend in mobile communications, have received much attention from governments and businesses lately. The reason why they are so relevant now is obvious: it is the explosive growth in location-aware smartphones and tablets. In the global market, the location-based service (LBS) technology has been a major development with large-scale deployments since the mid-2000s; in Russia, mobile network operators have been using it on a commercial basis since 2002.
A telecom operator can make use of subscriber location data in many ways, such as targeted location-based advertising (LBA, generating marketing offers based on subscribers’ preferences), synergy with banking services (ensuring banking service user security), network activity monitoring (M2M/IoT), geo-analytics (finding the best locations for new stores to ensure that subscribers can access them easily, etc.).
Today, such services, which complement subscriber data with geo-location information, can become a powerful marketing tool, allowing a telecom operator to boost sales as well as retain customers and increase their loyalty.
Supports network equipment from any vendors
Completely invisible to users
Moderate hardware requirements
Geo-data helps implement multiple standalone cases and enrich existing ones
The product provide high-precision geo-data that can be used to implement complex business tasks