The first thing subscribers expect from their telecom operator is a high quality of service and a comprehensive product range to meet their actual needs. However, at some point, the variety of available services, rate plans and options may become a problem, making it extremely difficult for the operator to track and manage the lifecycle of each product offering.
This may result in not only service disruptions but also financial loss due to inevitable problems at the pricing stage in product lifecycle management. Given these risks, if operators want to increase or at least keep their revenues, they need to ensure that product and service lifecycles are managed in the most efficient manner.
PSC is a master system that allows a telecom operator to:
PSC helps simplify the product line, lower solution development costs and reduce the overall price through simple management mechanisms and a flexible system of classifications and references.
Tools for creating and reusing products and services for product offerings
Boosting sales with cross-selling and up-selling; extending product offerings for various subscriber groups
Product management processes in a friendly interface that synchronizes data across the operator’s systems
Defining charging policies at the level of individual product offerings and services; region-based charging; centralized change management
Publishing product data in other systems, such as billing, CRM, financial accounting, self-service, NRI systems, etc.
Role-based approach towards product offering management (marketers, IT specialists), which allows for more cohesive product lifecycle management